“Almost everything in life is more complex than it seems at first blush.”

“Meditation gives you a choice: Do you really want to follow this next thought, wherever it leads?”

“Speed is about seizing a window of opportunity to make an impact.”

“An asteroid hit the entire world and now we’re in a rebuilding phase.”

“When it was clear where the world was headed, it seemed a logical step to start the business.”

“Your brand has to be true. You cannot try to be everything to everybody or you’ll be nothing to nobody.”

“How can we create systems that give us more information to make slightly better decisions in a competitive environment?”

“At one point, we thought, ‘Well maybe we should try some advertising.'”

“A neighborhood is much more than just residents.”

“If your beliefs and values are in tension with your business model, you’ve got a real problem.”

“Our goal is to be the best home for creators.”

“The first character I built was myself.”

“People thought fitness was a dopey category where there’s been no capital and no innovation. And I would say, ‘Exactly.’”

“Design your teams, your rituals, your systems. What do you want to encourage or discourage?”

“We became mission-critical for any bank, insurance company, financial firm – a must-have, not a nice-to-have.”

“When economies turn down, entrepreneurs turn up.”

“The world’s going to throw a lot at you. The question is: What can you do to improve your company, your situation, your business?”

“DonorsChoose was the first platform dedicated to crowdfunding.”

“There’s no magic fairy dust. I don’t have any superpowers. This is about systems and methods.”

“The new normal is not going to be the old normal.”

“This is not the best time to make a major life transition – but it is your time.”

“People help us add languages to Duolingo, because we’re mission-driven and they really see that.”

“How many lives can we touch and transform by the power of our performance?”

“My job is to make sure that the team feels like a family.”

“A world where Bitcoin succeeds is more important than one where the internet succeeds.”

Scaling start ups ask Reid their questions.

“Building a platform is the most valuable thing in the world.”

“The job of a leader is not to come up with solutions, it’s to define success.”

Global entrepreneurs facing hyperfast growth ask Reid their questions.

“Rent the Runway is very much a technology business and always has been.”

“I thought: This plays to my strengths, plays to the values Melinda and I have. Let’s go build a team to go do that.”

“My thesis is, if you include everyone, you can fix nearly everything.”

“When you invest in people, you get greater output. That’s what I call the liberation of the spirit.”

“You just want the best idea – wherever it comes from.”

“Managers tell people what to do. Leaders inspire them to do it.”

“We knew: We’re going to do platforms – a computer on every desk.”

“I want to shoot for the stars. If I shoot away from here, I’ll get off the planet.”

“When you’re an entrepreneur, things come at you morning, noon and night. You have to be agile.”

“The key about speed is that it’s all relative to your competitors. It isn’t speed for its own sake – it’s speed to accomplish being the first to scale.”

“If your playbook is the same as your competitors, you’re in trouble – because they’re just going to play your playbook with a lot more resources.”

“If your playbook is the same as your competitors, you’re in trouble – because they’re just going to play your playbook with a lot more resources.”

“The only way we will ever understand or benefit from the human genome is if we trust.”

“We weren’t trying to re-invent the wheel – we were just trying to reverse it.”

“I had complete imposter syndrome. I had to say to myself: ‘You don’t have to know everything.'”

“A lot of conventional advice is pretty unhelpful. So in this episode, we wrote our own rules, based on the principles that really helped the guests on this show succeed.”

“A lot of conventional advice is pretty unhelpful. So in this episode, we wrote our own rules, based on the principles that really helped the guests on this show succeed.”

“Do the right thing, period. You know what that is.”

“Do the right thing, period. You know what that is.”

“I wanted to build something that would empower small businesses.”

“Something closed feels very counterintuitive today – like a computer that’s not connected to the internet.”

“You’ve got to have the strength and the resilience to believe in yourself and take big risks.”

“I think about management teams like solving a Rubik’s Cube.”

“Masters of Scale creates a community of people all rowing in a similar direction while each rowing in their own direction – in order to make a great new future.”

“Life is a team sport, not an individual sport. Once you start thinking that way, everything goes a lot better.”

“We maniacally follow what our users are doing.”

“If you can inspire someone to give and then show them how their money traveled across the world and did good, you create this virtuous cycle.”

“The best piece of advice I would give: Be incredibly authentic.”

“In five to ten years, your first employees will continue to uphold your company’s culture and value system.”

“Culture is driven by language, and a company CEO is the shaman of the culture.”

“I can trace back all my hiring mistakes to being tired. Nobody should interview while tired.”

“At the end of the day, it’s about trust. If you say what you’re going to do, and keep on doing that—you’ll do pretty well.”

“If you don’t change the service, you become less relevant. So, when you change it, how do you keep it feeling simple?”

“I am really proud of the APM program. They’re such amazing individuals. But I don’t feel like I get to claim credit for their achievements. “

“I’ll try anything, and I’ll kill anything. And I’ll kill it quickly.”

“The community of Taskers — they really take pride in the work that they do. Everybody seeks to get better at something.”

“Look at 15 things in your life. Write down how they could be better. You’ll have a big idea right there.”

“Starbucks is values-driven, and as a result of those values, we have become very profitable.”

“Don’t feel fatigued by repetition. Instead, celebrate your single-mindedness.”

“You have to know what it is about your service that your customers find invaluable.””

“Forget being a Unicorn. Learn to be a Phoenix.”

“The true seed of scale begins with a tiny kernel of die hard fans.”

“In every kind of community — from a company to an online photo-sharing site — culture cements very quickly.”

“I believe the essential skill set of a serial entrepreneur comes down to a simple habit: you have to learn to unlearn.”

“I believe there are no true ‘masters of scale.’ We are all, at best, infinite learners.”

“You can pivot from failure to success, but only if you slash and burn the rest of your business.”

“Scaleable ideas often come at you sideways.”

“Your goal is not to beat the competition. Your goal is to break free of competition entirely.”

“I believe smart managers know when to let fires burn.”

“There will soon be contenders to Silicon Valley, especially in … China.”

“Follow these 10 commandments and you’ll be on your way to startup success, life success, as well as your hero’s journey.”

“A winning culture only emerges when every employee feels they personally own the culture.”

“Sometimes entrepreneurs are written off as wacky visionaries. We can be more than that. We can be systems thinkers.”

“The smartest companies don’t tell their employees how to innovate, they manage the chaos.”

“You have to be as skilled at breaking plans as you are at making them.”

“If you’re not embarrassed by your first product release, you’ve released it too late”

“The best business ideas often seem laughable at first glance.”

“Always raise more money than you think you need.”

“In order to scale you have to do things that don’t scale.”