Most episodes begin with an entertaining tale that sets the stage for Reid to reveal a new theory about scaling. It then unfolds like a detective story as he tests and turns the idea with some of the most iconic masters of scale on the planet.

It’s a program that easily jumps fields, connecting the dots between the stories of famous founders and leaders, all with the aim of illuminating big concepts and simple hacks that can change everything. Unexpected guests pop in and out of the show to share their own fascinating parallels that lend further proof, or counterpoints, to the theory Reid is demonstrating.

At the end of each episode we come full circle to where we started – a notion, theory, or hunch that starts to make a lot of sense. Much more than just an interview show, this is a genre-defining series on how to think boldly and differently about the world.

Photography by David Silverman.